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 Goodbye norwich union, hello aviva: insurance gets a makeoverExpatriate Medical Insurance news about Medical Insurance, Health Insurance, Health Care Insurance, Expatriate Health Insurance, Affordable Health Insurance, Cheap Health Insurance.  The name Norwich Union, a British people insurance establishment for 211 years, is to be dropped in favor of its parent brand and worldwide name, Aviva.Aviva announced this week that it will complete the passage to a global brand over the next two years. The merge will consequence in Norwich Union, commercial message Union Republic of Poland and Hibernian becoming known as Aviva. Norwich Union was founded in 1797 in Norwich to insure houses, stock and wares against fire. Since then it has become a nationally recognised insurance company and Aviva has caused controversy over its purpose to phase out the name Norwich Union in exchange for its globally unified brand name. In defence of the company's actions, Aviva chief executive director Andrew Moss said: "This is an exciting time for us as we build a world class concern with strong growth potentiality. For Aviva to continue to thrive we have to compete effectively on the world stage aboard our international peers. "Creating a brand that is known across the globe is an important step in being recognised as a worldwide force in financial services and an important milestone in delivering our 'One Aviva, twice the value' vision." Mr Moss continued. Despite its controversial merger, Aviva as a company is thriving according to its 2007 consequence. As the recognition crunch takes hold, it seems Aviva has managed to net income, arguing that its international long-term economy business has beginning the consequence of the UK's exceptional weather status last summertime on its full general insurance businesses. It has been an important month for insurance; just last week RBS announced its purpose to sell its insurance arm which includes Direct Line and John Churchill in effort to boost the banks balance sheet along with a rights issue. Also, rumours are beginning to circulate about potentiality buyers for RBS' insurance arm; forerunners include the Bank of China and Italian insurer Generali. ©Fair Investment Company Ltd More Expatriate Medical Insurance News |